What to Expect From Sony at NAB 16

What to Expect From Sony at NAB 16

In a recent interview by website NAB Hub, a Sony product manager gave us an idea of what we can expect from the manufacturer at the show:

“What products/services will your company be showcasing?

At NAB Show 2016, Sony will announce new models and updates to its full line of professional A/V technologies for HD and 4K production at all levels, ranging from camcorders, cameras, switchers and displays for sports, live production, events and more. We will showcase current applications, technology strengths and highlight topics ranging from imaging and 4K/IP transmission to Storage/Optical Disc Archive and Display/HDR. At the show, Sony will also debut their newest Ultra HFR camera, building on the success of the HDC-4300 and other popular studio camera systems. This new camera will offer up to 8x high frame rate in 4K and integrates well with the existing lineup.”

It looks like we can expect new releases and updates across the gamut of Sony’s audio-visual platforms, and not just limited to camcorders! Interesting that 8K hasn’t been mentioned anywhere thus-far however. Canon has already revealed that they will be showcasing 8k technology at the show, so perhaps Sony, never one to be left behind in the arms race, have something else up their sleeves that they are not willing to let on about yet.

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