Hasselblad and Lenovo-Moto Team up To Make Moto-Z Smartphone Camera?
Yesterday Lenovo, the new owners of Motorola announced their flagship Smartphones for 2016, the Lenovo-Moto Z and the Lenovo-Moto Z Force. You may well be wondering why that should interest us here at RDC, and the reason is that the two new phones are able to attach a range of modular accessories, called MotoMods, one of which is rumored to be a camera module made by Hasselblad.
The SVP of Software Engineering for the firm, Seang Chau ended yesterdays release presentation for the new phones by saying “we’re also taking the smartphone camera experience to a whole new level… More to come on that” and according to website Phone Arena, the “that” in question is the rumored Hasselblad camera attachment. Phone Arena have also predicted that the Hasselblad MotoMod may bypass the phone’s camera and use it’s own sensor entirely, and may feature a 10x zoom lens. It would be interesting to see Hasselblad entering this market segment, and to see how competitively they can price the product. Watch this space.