Hasselblad Unveil the World’s First Mirrorless Medium Format Camera, the X1D

Hasselblad Unveil the World’s First Mirrorless Medium Format Camera, the X1D

Hasselblad have officially announced the world’s first mirrorless medium format camera, the Hasselblad X1D-50C.

The groundbreaking new camera from the Swedish firm is the first of a new breed of smaller, more portable medium format cameras, and will surely have other mirrorless championing manufactures (Sony and Fuji, we are looking at you!) clamoring to enter a new market segment that offers shooters all the final image benefits medium format sensors, without the traditionally large camera bodies, or indeed the astronomical entry fee.

The X1D uses a 50 megapixel cropped medium format sensor, which should deliver a fantastic 14 stops of dynamic range. The camera is capable of shooting at a wide range of shutter speeds, from 60 minutes to 1/2000th second, has an ISO range of 100 to 25,600 and captures 16-bit colour. Continuous shooting is rated at 1.7 to 2.3 frames per second. HD Video capture is possible, but at a disappointingly limited 25 frames per second using compressed H.264. Video was never going to be this camera’s forte, so limited capabilities aren’t surprising, but certainly leave room for improvement in later releases.

Viewing duties are covered by the cameras 3.0 inch TFT type, 24 bit colour display with a resolution of 920K pixels, with a full suite of touch controls, and a 2.36MP XGA Electronic Viewfinder. Connectivity is handled via onboard Wi-Fi, and USB Type-c port, the X1D also features built in GPS.

Physically the X1D is dwarfed by all previous mirrorless cameras, the body measures a slim 150 x 98 x 71 mm and weighs in at a mere 725g. Medium format has simply never been so portable, this alone will be a huge selling point for the X1D. The body is weather and dust sealed, and features dual SD card slots.

The announcement of the X1D also heralds the release of the first two entries to the cameras native lens line, named XCD. Initially the line up includes both a 45mm f/3.5 and a 90mm f/4.5 lens, but all 12 H System lenses can be used with an adapter.

In an effort to make the X1D, and medium format accessible to a wider range of shooters, Hasselblad have priced the X1D at $8,995 USD (Body only), $11,290 in kit form with the 45mm f/3.5 lens, or $13,985 with both the 45mm f/3.5 and 90mm f/4.5 lens. Separately the 45mm and 90mm lenses will cost $2,295 and $2,695 respectively. More lenses are expected to enter the line-up soon.

The X1D and  XCD lenses will begin shipping on July 29th, you can pre-order yours from the following Links:

From Hasselblad

Hasselblad announces groundbreaking X1D

The world’s first compact mirrorless digital medium format camera

Hasselblad is proud to introduce the groundbreaking X1D – weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.

Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.

Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for which the brand is renowned. Hasselblad has ingeniously introduced mirrorless technology to digital medium format for the first time ever, creating a precision performance camera that can sit in the palm of your hand. The 50MP CMOS sensor captures the finest details with true natural colours.

Commenting on the announcement Perry Oosting, Hasselblad CEO noted: “The X1D marks a pivotal point in Hasselblad’s rich 75-year history. This camera makes medium format photography available to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.”

A completely new family of dedicated autofocus lenses has been developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.

Weighing just 725g and including HD video, Wi-Fi and built-in GPS, the X1D is a trusted partner and ideal travel companion. The robust exterior is dust and weather proof, providing durability to take with you wherever you go.

The X1D has been created with passionate photographers in mind, opening up Hasselblad to a new generation of creatives. Ideal for those who want to create the highest quality medium format images with a straightforward and easy to use camera that can fit in the palm of your hand.

Notes for the Editor

Key features:

  • Compact, lightweight (725g), highly portable and user-friendly medium format technology
  • Large 50MP CMOS medium format sensor delivering up to 14 stops of dynamic range
  • New line of XCD lenses with integral central shutter; 45mm and 90mm available at launch
  • Compatible with all 12 lenses and lens accessories from the Hasselblad professional H System (adapter required)
  • Multiple image format options
  • High quality XGA electronic viewfinder or high resolution rear display with touch functionality
  • Wide range of shutter speeds: 60 minutes to 1/2000th sec. with full flash synchronisation throughout the range
  • An ISO range from 100 to 25,600
  • Dual SD card slots, GPS and Wi-Fi
  • USB 3.0 Type-C connector, Mini HDMI, Audio In/Out
  • Weather and dust sealings
  • HD video
  • Phocus 3.1 for simple and quick raw image processing. Adobe Photoshop® and Adobe Photoshop Lightroom® compatible.

For additional information, please see the datasheet.

The X1D is priced at 7,900 EUR / 8,995 USD / 5,990 GBP. All prices stated are exclusive of VAT.


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