Fuji Announces the X-A3 Mirrorless Digital Camera

Fuji Announces the X-A3 Mirrorless Digital Camera

Fuji has officially announced the latest addition to their extremely popular family of X-Series cameras, the Fujifilm X-A3.

The Fuji X-A3 replaces it’s predecessor, the X-A2 in Fuji’s X-series lineup. Unlike it’s bigger brothers the X-T2 and the X-Pro2 however, the X-A3 is aimed squarely at entry-level users, and brings a plethora of features that have the potential to make it a hit with the selfie generation.

The X-A3 comes packing a new 24.3MP APS-C sensor, capable of shooting at a native ISO of 200-6400 with an expanded ISO range of 100-25600. A handy continuous shooting speed of 6fps is available and deploys 49 AF points in single AF mode and 77 points in wide/tracking modes, there is no dedicated phase detection sensor. The X-A3 can capture FullHD video at 60fps. Fuji are offering pretty decent shooting specs for the price, and given the X-A3 can mount the entire family of Fuji X lenses flexibility is certainly not going to be an issue.

The X-A3 features a flip-up 3.0 inch 1.04 million-dot LCD touchscreen capable of rotating upwards through a full 180 degrees for those all important selfies. Once the perfect shot has been captured it can be enhanced using one of the 10 onboard filters or 11 onboard film simulation modes. The perfect selfie can then be fired off onto the interwebs using the built in WiFi, which also allows for remote camera control from a compatible Smartphone. X-A3 shooters will have to do without a viewfinder,but given the target audience of the camera, I can’t see this being a huge deal breaker. The X-A3 is compatible with SD / SDHC / SDXC for onboard media storage.

Externally the X-A3 bares all the hallmarks of an X-Series camera, including leather textured grips, chunky physical controls, and metallic detailing. The camera body measures 116.9× 66.9× 40.4mm  and weighs in at 290g, or 339g with a battery and memory card onboard. The X-A3 is available in three colours, Black, Pink and Brown, two of which are unfortunately hideous, but points to Fuji for offering buyers a choice in colours that can be used happily by both male and female shooters.

You can totally see where Fuji are aiming with the X-A3, it is a camera designed for people who want to capture their memories, take selfies with friends, and generally snap away at parties and days out in the city. The X-A3 is fashionable, has the potential to take some great photos, and has all the connectivity features a casual shooter could want. My main concern with the X-A3 is that the audience it is targeted at traditionally buy fixed lens cameras, less fuss, less to think about and less to go wrong. Realistically most of the people who buy the X-A2 will never think of upgrading the bundled XC16-50mmF3.5-5.6 OIS II, many may even opt for fixed lens alternatives. In Asian markets, where cameras are as much a fashion accessory as a tool for taking photographs the X-A3 will be a sure fire hit, whether it will fly off the shelves in North America, or remain gathering dust like its predecessor the X-A2 however remains to be seen.

The Fujifilm X-A3 with 15-50mm lens will ship in October and is availablefor pre-order right now for a price of  $599 from the following links:

From Fuji


X-A3 gives users excellent image quality, easy controls, and numerous film simulations to make unique pictures

Valhalla, N.Y., August 25, 2016 – As a leader in advanced digital camera technology and outstanding image quality, FUJIFILM North America Corporation today announced the new FUJIFILM X-A3, a compact mirrorless camera with a large, 180 degree tilting touch LCD, eleven film simulations and ten advanced filters, all in a retro, classic design.

The X-A3 features a newly-developed 24.2MP APS-C sensor that produces crisp images in a wide range of shooting conditions, and excels in naturally reproducing skin tones, textures and colors.

Updated Design with Enhanced Textures and Touchscreen

The FUJIFILM X-A3 features a retro design that will appeal to a younger generation and gives a fresh impression of sophisticated photography. The top cover, front plate and top dials are made of aluminum. The newly-developed faux leather has significantly enhanced the overall texture. The LCD on the rear uses a touchscreen that offers “Touch AF,” “Touch Shoot” and “Touch Zoom,” for easy pinch-out finger gestures to zoom in and out.

Selfies First

The FUJIFILM X-A3 grip is designed to accommodate normal shooting and self-portraits effortlessly. The X-A3 has an ergonomic design that is based on real-world feedback from hundreds of casual photographers. The rear LCD employs a slide-and-tilt mechanism so that it is not blocked by the camera body when tilted 180 degrees to maintain 100% visibility. Users will be able to view the entire screen for precise selfie composition.

When taking a selfie, users can focus and release the shutter by pressing the vertical command dial, found directly below your index finger that also minimizes camera shake. The new Self Timer function now offers Smile Detection, Buddy Timer and Group Timer modes. Even without having to press the command dial or release button, the shutter is released when subjects smile, when two people come close together, or when a specified number of people come into the frame. The X-A3 also automatically activates Eye Detection AF when the rear LCD is titled upwards, and the Portrait Enhancer mode now offers three-step adjustments, using touchscreen operations. The addition of the skin-tone brightening function takes your portrait photography to a new level.

Get Creative with the X-A3

The X-A3 offers a total of eleven Film Simulation modes. Enjoy Fujifilm’s original expressions of tonality, such as the true-to-life colors of PROVIA (standard), the vibrant tones and saturated colors of Velvia (vivid), the soft tones of ASTIA (soft) or the documentary-style tones of CLASSIC CHROME. Monochrome and Sepia modes are also available.

The normal sensitivity range covers ISO200 to ISO6400, while extended sensitivity settings of ISO12800 and even ISO25600 can be selected when you want to minimize camera shake. The X-A3 produces clear images with astonishingly low noise, even on low-light nightscapes and indoor shots where high ISOs are essential. And with the Advanced Filters, users can easily produce unique and creative effects. A total of ten Advanced Filters are available, including the new “Fisheye “and Cross Screen “as well as Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key and Partial Color.

FUJIFILM X-A3 Key Features:

  • 24.2MP APS-C CMOS Sensor
  • EXR Processor II
    • Start-up time of 0.5 seconds
    • AF speed of 0.3 seconds
    • Shutter lag time of 0.05 seconds
    • Shooting interval time of 0.4 seconds
  • NEW – 49-point focus areas for AF in the Single Point mode
  • Zone and Wide / Tracking modes with 77-point focus areas
  • New functions -“Release Priority / Focus Priority” and “AF+MF”
  • 3” (920K dot) high resolution touch LCD screen that can be tilted to 180°
  • Class-leading macro photography distance of approximately 2.75”
  • Full range of ISO200 – ISO25600
  • In-camera RAW processing
  • NEW – “PRO Neg.Hi” and “PRO Neg.Std.”and other film simulation modes
  • NEW – Panorama and Time Lapse functions.
  • NEW – Interlocking of Metering and AF areas, support for the Adobe RGB color space, and choice of different colors in Focus Peaking for assisting MF.Full HD recording (1080/60p, 50p, 24p)
  • Wi-Fi® image transfer and remote camera operation
  • Photos can be sent to the INSTAX Share Printer using the free INSTAX Share App (iOS and Android) SHARE Smartphone Printer

Availability and Pricing

The new FUJIFILM X-A3 Kit (with XC16-50mmF3.5-5.6 OIS II) will be available in October 2016 in the U.S. for USD $599.95. It will be available in Silver, Brown, and Pink.

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