Hasselblad X1D Shipping at an “all-time high”

Hasselblad X1D Shipping at an “all-time high”

According to Hasselblad, production and shipping levels of the X1D medium format mirrorless camera are at an ‘all time high’. The announcement from the manufacturer comes after months of delays, with some who pre-ordered the camera waiting as much as 5 months for their units.

Shipping delays aren’t the only issue facing the premium camera manufacturer however; Hasselblad have recently been taken over by drone giant DJI, and only this week former CEO Perry Oosting stood down from his position at the helm of the company.

I find the timing of this ‘positive’ announcement from Hasselblad rather suspicious, we have after all just witnessed the arrival of the Fuji GFX 50S, the worlds second medium format mirrorless camera, which undercuts the price of the X1D by a clear $2000. Hasselblad, seemingly going through a period of turmoil are no doubt now simply trying to prevent those who have ordered an X1D but not received it yet from jumping ship and picking up the GFX instead.

X1D Now Shipping in Quantity

The production and shipping of X1D cameras are now at an all-time high.

As we have shipped more and more cameras over the past few weeks we have also received many new orders following great feedback on the product in the field. Information regarding current lead times are now managed, in close cooperation, with our partners.

Today, Hasselblad also announced changes within the management structure. The new CEO, Paul Bram, comes from an engineering and product background with a vast knowledge in managing a product-centric company. This will take Hasselblad’s production to the next level.

Under Paul’s leadership in R&D and production, X1D shipment started in December and will reach an all-time high in February. Hasselblad will continue to invest heavily in R&D and production in Gothenburg and Copenhagen.

Have a nice weekend!

The Hasselblad Team

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