Canon Speedlite 470EX-AI Announced

Canon Speedlite 470EX-AI Announced

Canon has announced their latest hot-shoe speedlite the Speedlite 470EX-AI. The headline here is what Canon are calling ‘Auto Intelligent Bounce Technology’.

This function measures the room you are working in, along with the set focus distance, in order to automatically tilt and rotate the flash head to produce even, diffuse, and clean bounce flash results. This function can be used in full-auto mode, where the flash automatically determines all settings, or in semi-auto mode, where you can set the angle of the flash and it will automatically rotate depending on the specific camera position or orientation in use.

Good bye photography skills! This flash will do it all for you. Seriously though, this is actually pretty cool. For casual shooters looking for better lighting without having to go mad hitting the text books the 470EX-AI might just be the answer:

  • Auto Intelligent Bounce Head
  • Compatible with Canon E-TTL / E-TTL II
  • Guide Number: 154′ at ISO 100 and 105mm
  • Zoom Range: 24-105mm (14mm with Panel)
  • Tilts Upward 120°, +/- 180° Rotation
  • AI.B Full-Auto and AI.B Semi-Auto Modes
  • Optical Receiver Mode
  • LCD Panel
  • AF Assist Beam
  • Runs on 4x AA Batteries

The Speedlite 470EX-AI will be available on May 1st but pre-orders are live for $399.00 at the following links: