Canon may Pull out of Photokina 2018

Canon may Pull out of Photokina 2018

There are rumblings today that certain big brands, including Canon may ‘skip’ Photokina 2018. Of the there brands mentioned thus far; Canon, Elinchrom, and Profit only Elinchrom have broken silence:

ELINCHROM TAKE A BREATHER FROM PHOTOKINA.

It goes without saying that the photo industry is going through major changes; photographer’s habits and expectations are evolving so rapidly.

In order to respond to this new environment, the photokina international exhibition has repositioned itself as an annual event to be held over 4 days in September this year, and then annually each May from 2019.

“After close to 30 successive participations we feel this is a transitional year for photokina and this break will help Elinchrom to analyse and refocus on what is really important for our customers in the coming years.” said Simon Whittle, CEO of Elinchrom.

The launch of the ground-breaking ELB 1200 location stills and video light and the ELB 500 TTL is proof of Elinchrom’s commitment to their customers.

Full information on the complete Elinchrom range remains accessible on-line and locally from Elinchrom’s Distributor and Retail network, throughout the year.

The assumption is that with Photokina switching to an annual event from May 2019, that some brands will simply skip September 2018 to allign themselves with the new date format commencing next year. Let’s not forget that these shows, and Photokina in particular act as a launch platform for many major products and therefore development scheduals may have to be reshuffled to allow for the new show dates.

Via: DIY Photography

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